How do you celebrate an artist who creates worlds that fit in the eye of a needle? As an extension of ANZ’s national brand campaign, BLE crafted an immersive dinner experience inspired by the microscopic artistry of Willard Wigan. The event explored scale and storytelling - inviting guests into a world of intimate details, unexpected contrasts, and sensory discovery. Set within a beautifully restrained environment, the experience celebrated Wigan’s intricate approach through curated moments of interaction, tactile design, and emotional depth.
Every element was considered, layered, and built to reflect the patience, precision, and perspective at the heart of his work.
Invitations so small they required microscopes - resulting in a 100% RSVP rate through surprise and exclusivity.
Guests uncovered their placecards through individual microscopes - adding intrigue and interaction.
A client logo crafted from 12,500 needles paid tribute to Wigan’s precision and artistic depth.
Personalised messages were hidden under place settings - delivering surprise while tying into the event’s visual narrative.
Terrarium 'worlds' brought the event's theme of scale and storytelling vividly to life on the tablescape - a homage to Wigan's micro masterpieces.
A bespoke full-length table wove brand storytelling into its design - intuitive, elegant, and engaging.
Custom magnifiers ringed the space, letting guests view Wigan’s intricate work in detail.
A deeply personal response from Wigan, who called it the most thoughtful interpretation of his work he’d ever seen.