To raise awareness of Microsoft’s integration with Adobe - and break away from a previously traditional presence - BLE was engaged to design an activation that would resonate with a highly creative audience. The goal was clear: stand out, spark curiosity, and generate 300 qualified leads. The result was the Microsoft Print Press - a live, collaborative installation where data, design, and physical craft collided. Where creativity met code - Microsoft reimagined its presence with a hands-on experience that made data human, and the brand unforgettable.
Using Microsoft Surface devices and Adobe software, attendees engaged in real-time data visualisation alongside Microsoft staff. The experience concluded with each guest receiving a tote printed on-site by artisan printers, featuring a bespoke graphic tailored to their industry and interests. It was tactile, thoughtful, and totally unexpected.
BLE helped Microsoft break new ground - shifting from a traditional corporate setup to a bold, design-led activation tailored to a creative, tech-savvy audience.
Attendees interacted with Surface devices and Adobe tools to generate personalised visual content - turning data into design in seconds.
A live print workshop brought the stand to life. Artisan printers hand-pressed 600+ tote bags on-site, transforming insights into beautiful, practical takeaways.
The activation invited genuine collaboration between Microsoft staff and attendees, creating longer, more personal conversations around product capabilities.
Custom merchandise created both social buzz and long-term brand visibility, as guests continued to use and talk about their bags beyond the event.
The activation generated 610 marketing opt-ins - more than double the original lead target. Microsoft walked away with proof that creativity converts.