As part of Canon Australia’s ‘Power Up’ campaign, BLE was engaged to design and deliver a bold conference and incentive experience unlike anything delegates had encountered. Set against the cinematic winter landscape of Queenstown, the program redefined traditional conferencing - merging strategic content with high-energy adventure. Helicopter transfers to the Remarkables mountain range kicked off the experience, where delegates were handed Power-Up Survival Packs, their briefings, and even their hotel check-ins - on the incredible mountain tops.
From there, the energy only escalated. Mornings featured focused, content-rich conferencing with standout speakers, while afternoons pushed teams out of their comfort zones - through bungy jumping, zip-trekking, heli-rafting and more. The standout moment? A custom-designed “Power Up Proving Ground,” with over 2km of ploughed ice tracks for auto time trials and defensive driving challenges. Across three unforgettable days, Canon delegates didn’t just conference - they climbed, soared, accelerated, and connected.
Guests were flown by helicopter to snow-capped peaks for a dramatic welcome, receiving briefing packs, room keys, and a panoramic view of what was to come.
Morning sessions featured impactful guest speakers and campaign-aligned content designed to inspire performance and reframe potential.
From bungy jumps to remote heli-rafting, delegates were invited to lean into discomfort, courage, and camaraderie.
Delegates received branded Power-Up Survival Packs upon arrival - both functional and symbolic - reinforcing the campaign’s core narrative of preparedness, focus, and elevation.
Tailored support for VIPs and high-performers - managing upgrades, personalised touches, and bespoke guest requests to ensure every moment felt elevated and effortless.
Queenstown’s natural drama, combined with BLE’s production expertise, ensured every moment was curated, courageous, and completely Canon.
A BLE-designed 2km ice track became the ultimate test of skill, speed, and precision - transforming winter terrain into a high-performance driving arena.