At the launch of ANZ’s groundbreaking Women’s Initiative, BLE had the privilege of designing and delivering an event that addressed the pressing issue of financial inequality faced by women in the workplace and in retirement. Held in Sydney, the event brought together influential voices including former Prime Minister Julia Gillard and tennis icon Martina Navratilova. From Gillard’s reflections on cultural stereotypes to Navratilova’s succinct advice on instinct and resilience, the evening was defined by powerful storytelling and purpose. ANZ’s bold commitment to financial fairness set the tone - anchoring the conversation with substance and intention.
This was more than a campaign launch - it was a platform for change, where design, dialogue, and leadership came together to move the conversation forward.
Handwritten notes by a calligrapher at each place setting personally welcomed guests, expressing gratitude and setting a bespoke, heartfelt tone.
A custom-built stage with a 10m LED screen and bespoke framing ensured a seamless and visually powerful speaker experience.
Bold narratives and emotive video content drove home the message - fostering connection, reflection, and action.
A central CBD location, carefully curated for access and impact - delivered with seamless logistics and design flow.
An all-female culinary team delivered a standout menu - delicious, original, and aligned with the initiative’s message of empowerment.
24-metre linear tables created a striking visual and social impact - designed to foster meaningful conversation and connection.
From entry to exit, the atmosphere was considered and refined - elevating the guest experience and brand prestige.
Given the calibre of guests, including former PM Julia Gillard, BLE’s remit extended to detailed safety planning and security resourcing across a unique venue footprint - ensuring every detail was managed behind the scenes.