In 2018, BLE was briefed to reimagine Adobe’s flagship event in Sydney - merging its two key audiences of marketers and creatives into a single, curated experience. The result was a highly produced two-day event that combined the best of Adobe Make It and Adobe Symposium. BLE delivered a seamless production of over 50 keynotes, workshops, and breakout sessions, live streamed to thousands globally. Held within a footprint equivalent to two football fields, the experience included custom-built theatres, interactive zones, and immersive environments designed to inspire, inform, and connect.
Alongside the core event, BLE also designed and produced a premium ancillary program of parallel activations for Adobe’s marketing and enterprise teams. In 2019, this expanded to over 14 individual events, ranging from intimate 10-person roundtables to 300-person showcase events - all managed and produced to the same elevated standard. BLE’s success in Sydney led to international recognition, with Adobe appointing the team as Creative Directors for Symposium Mumbai to drive design continuity across APAC.
BLE brought together Adobe’s creative and marketing audiences into one flagship format - launching a bold new event that replaced two pre-existing platforms with a single, elevated experience.
A 13,500sqm venue was transformed into an ‘organic landscape’ with sculptural structures, standout lighting, and tactile floor treatments - helping guests orient and explore.
A 3,500-person main stage was constructed from the ground up within the ICC - housing keynote moments, live-stream broadcasts, and Adobe’s custom-branded content set.
BLE designed unexpected, hands-on installations - interactive walls, nostalgia-infused challenges, and outdoor-inspired networking spaces - that pushed beyond the trade show format.
Smart placement, flexible booth design, and a guest-first approach delivered meaningful visibility and engagement for key event partners.
Over two years, BLE produced more than 20 parallel events as part of Adobe’s high-end client engagement program - executing everything from private dining to bespoke panel sessions.
BLE’s ability to embed into Adobe’s team led to international expansion - appointed as Creative Directors for Symposium Mumbai to ensure visual and strategic alignment across the region.
Over 4,000 attendees — smashing targets. Global media exposure and livestream reach amplified the brand worldwide. Sponsor satisfaction hit 100%, driving full re-sign for 2019. More than 50 live sessions and 20 parallel events delivered across two years. The outcome: reappointed and elevated as APAC Creative Directors.