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Event Title: The Keith Urban Hologram Experience
Event Type: Marketing & Experiential


“It’s not everyday that you get to jam with Keith Urban, but some lucky fans had the chance to – with his hologram at least”

Daily Telegraph

The Keith Urban Experience was the world’s first interactive hologram experiential event where participants could get up on stage and jam with an interactive hologram of Keith Urban.

Participants could choose from a range of instruments including guitar, harmonica, tambourine or drums with Keith asking them individually if they would like to “rock out” or “chill out”. Jam sessions ran in between a mini concert where the Keith Urban hologram performed his latest single.

Promoting the new Grow app, each jam session was filmed and emailed to the user to share on social media. The experience was held in a mirrored cube, fitted with hologram technology that was transported to shopping centres in Sydney and Melbourne.

Belle Laide Events was responsible for securing and filming Keith Urban, managing all technical requirements, logistics, event build, content, site management and online sharing platforms.

The results of the campaign were overwhelming and included international media coverage, a Facebook reach of 1.3M and 8K downloads as a direct result of the original events.

Due to this success, Belle Laide Events was lucky enough to bring the experience back at the Australian Open to record breaking results.

It was an amazing feat to establish the PR and publicity this activation received on both a national and international level.